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Toyota Executive had urged company to come clean before recall.
Posted on Apr 09, 2010
Irv Miller, one of Toyota's top U.S. public relations officials, sent an internal e-mail that urged a "coming clean" of knowledge about the companies defective accelerator pedals.
"We are not protecting our customers by keeping this quiet," wrote Irv Miller, group vice president for environment and public affairs. "The time to hide on this one is over."
This e-mail was sent five days before the massive recall."I hate to break this to you but WE HAVE A tendency for MECHANICAL failure in accelerator pedals of a certain manufacturer on certain models," Miller's e-mail began with several words in capital letters.
The e-mail was addressed to Katsuhiko Koganei, executive coordinator for corporate communications for Toyota Motor Sales U.S.A. Inc.
In a memo earlier that day, Koganei wrote Mike Michels, vice president of external communications, "Now I talked with you on the phone, we should not mention about the mechanical failures of acc. pedal because we have not clarified the real cause of the sticking acc pedal formally, and the remedy for the matter has not been confirmed."
These e-mail exchanges, among others, give weight to the theory that Toyota executives knew about the problems and potential dangers that the defects posed to customers a long time before they issued the recall.Read More About Toyota Executive had urged company to come clean before recall....
